Branding and choosing my design elements

Many years ago, before kids, I used to work in the busy art dept of a national food and lifestyle magazine, Family Circle. My design choices are absolutely influenced by editorial, and I do love a clear and crisp design with stylish and minimalist typography. Developing the brand kit has been an interesting process for me, I want you to feel a sense of calm but also impending growth and energy when you view it. Next up is designing the packaging for the box, I'm excited to show more as I progress. What are some of your favourite elements and colours?